With just less than 0 to his name, Jim Penman founded a small lawn-mowing income while earning a PhD in college. He started Balwyn Gardening, later titled “Jim’s Mowing”, as a growing company in the early 80′s. The Jim’s Mowing system was enough of a success to be duplicated across other sectors, with the Jim’s Group creating divisions for all manner of company and family services between 1994 and present. He originally planned only at taking on subcontractors, but his company grew and he gradually started to focus on the founding and promoting of lawn mowing routes – more than a hundred after many years.
By the end of the decade Jim Penman made his business a franchise and ever since then the increase of Jim’s business has been quick. The conversion to just offering franchises began from a need to provide great customer service, and with the danger of competition in the entrance of a competitor.
With a small start, at first with the thought of making “a few bucks” by mowing other’s yards, Jim’s Mowing has grown into the planet’s biggest lawn mowing franchise. The franchise proved astonishingly successful, with sixty Franchisees functional by the closing of the year and a presence in all Australian states shortly after. From being little and relatively unknown, it is now the biggest and most known lawn mowing company in the world.
Cleaning as another franchise was established in the ’90s and was shortly ammended with dog wash, handyman, fencing and around a dozen different divisions that then were located in Australia, New Zealand, Canada as well as the United Kingdom. In the last few years, Jim’s has launched a number of new offices. Every one of these are operated with seasoned individuals providing their technical expertise and Jim’s working on the administration and franchising side. It has been a highly successful move. A dedication to serving customer found this business grow at a quick rate having more clients than a single person could efficiently control, leading Jim to commence franchising in 1989.
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Jim is currently busy with the daily managing of Jim’s Group and gives continued support to franchise customers and owners alike. His private touch is demonstrated by meeting each new franchise owner experiencing training at the National Office.